Awareness campaign is a joint project of the Czech hospice Cesta domů and the creative agency Yinachi.

Its aim is to open a discussion about taboo topics of death and dying. It allows to settle one's thoughts about own death and about mortality of their loved ones. It motivates people to think about the end of life in time and to talk about their wishes with friends and relatives.

The project is aimed at a group of people aged 20-40. Most of them have plenty of time to prepare for this situation and are not afraid to think about dying because they are not immediately affected by it. Application is funded by private donations.


Project was jointly created by the Czech hospice Cesta domů and the creative agency Yinachi.
Design Petr Kudláček, web development manGoweb, hosting Bosson, user testing Dobrý web, quantitative research Perfect Crowd, consulting Center for Palliative Care.
Rasmus typeface by Markus John is used on this website.